Keep an eye out for all the action complete with an ultra VIP after-party event in Atlanta hosted by 2 Chainz himself. The items are officially available starting today in select stores, online, and on stops along Chainz’ five-city tour promoting the capsule collab-which will kick off in Chicago on November 23 and make its way to Myrtle Beach, Charlotte, Atlanta, and Silver Spring, Maryland. To celebrate all this history, including the 10-year anniversary of his mixtape, 2 Chainz and True Religion recently announced a new collection featuring exclusive merch designed with the star.
“Atlanta was where it all started for me,” shares the artist, who was born in College Park just outside the city. “ it’s always been about being true to myself, standing out, and separating myself from the crowd.”Ģ Chainz even made sure “TRU” found its way into the name of his nonprofit and record label, which both support families and artists in Atlanta. “My style has evolved just as I have,” 2 Chainz says. Over the past decade, 2 Chainz and True Religion have built lasting legacies based on the idea of sticking to your roots. “The album cover was such an acknowledgement of the brand and its evolution,” Wells tells Complex. And, according to True Religion’s creative director Zihaad “Zee” Wells, 2 Chainz solidified the brand’s prime position in hip-hop and streetwear culture. The mixtape proved to be a boon for the artist as it prompted the release of his Grammy-nominated debut studio album Based on a T.R.U. REALigion mixtape with cover art showing the rapper in head-to-toe True Religion denim. Other aspects of the agreement include the creation of one-of-a-kind NFT artwork, custom-curated in-restaurant music, and limited-edition items that will be sold both in-restaurant and online.It’s been 10 years since 2 Chainz dropped his T.R.U. 2 Chainz will cooperate on a special co-branded Krystal restaurant in the rapper’s hometown area as part of the new collaboration, and he will also help develop a “Luxe Line” of premium culinary goods for the brand, which will debut at his restaurant. Krystal restaurants were a favorite hangout spot for him as a kid, where he could meet up with friends, listen to music, and eat excellent sliders, shakes, and sides, just as they have been for generations of customers.
Together, we will bring the feeling and flavor of Krystal to as many new fans as possible.”Ģ Chainz grew up in College Park, Georgia, not far from where the company now calls home.
“There is an authenticity in this relationship that reflects our own deep pride in and commitment to the brand and our communities, and we know 2 Chainz has his own equally deep personal connections to Krystal. “As someone who grew up in the South and understands Krystal’s place in culture and community, 2 Chainz is a perfect partner for adding to and amplifying our brand message,” said Thomas Stager, President of Krystal Restaurants LLC.
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